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Concept ad film for Wildberries, a Russian marketplace. The idea came from a familiar evening scene in Russian cities: purple-lit windows, often caused by grow lights used for seedlings and home plants. I reimagined that visual code as a branded storytelling device — as if the purple glow came from people unboxing Wildberries orders inside their apartments. The result is a concept built around cultural observation, urban atmosphere, and a simple visual transformation: the city itself becomes p